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Everything you need to know. And Fear.
Your Entry:

By 11:59 PM on September 7th, you'll need to submit the following to qualify for the initial round of the competition:

  1. Your resume
  2. Your online portfolio
  3. Your YouTube video entry

As our example video shows, you need to film a YouTube video
where you declare these words in a public space: "I deserve a Big Ad Gig."

Whether you choose The Mall of America or your local petting zoo, the important thing is to make your declaration loudly and proudly to the general public: since they're going to be the ultimate judges of everything you create in Advertising, it's only fair that they be the first group to evaluate your work.

Along with the quality of your portfolio, your creativity will determine whether you've got what it takes to make it to the second round. The golden rule: don't submit anything that you wouldn't want a client to see or hear.

On September 11th, the judges will narrow the field down to 8 finalists. If you're among them, you'll be notified about your elite status, invited to attend Advertising Week from September 21st-25th in NYC and given full access to every panel, party and event. You'll also be given the Ad Council creative brief that will serve as your final exam at The Big Ad Gig Live Event.

At 10 AM on September 24th in the New York Times building, each finalist will be given 4 minutes to present their solution to the Ad Council assignment in front of our panel of judges and a live audience.

At the end of the event, the judges will announce which four finalists will be awarded 30-day paid Art Director or Copywriter positions at one of the participating agencies.

One winning campaign will be produced and run across multiple screens and Microsoft Advertising properties including gaming and mobile.

 
The Big Ad Gig